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ENGINE STAGE: 05 — ONBOARDING

CRM & Lead Management

"A centralized system to see incoming leads and track opportunities."

A clean, practical visual pipeline built for busy trades and service owners to keep every job organized from quote to cash.

CRM & Lead Management Fortis System Infographic
TRANSPARENT TRADE PRICING

Stop Paying Inflated Agency Retainers

Traditional agencies overcharge and lock you into contracts. Here is how Fortis compares:

INDUSTRY NORMINFLATED AGENCY RATES
Standard Setup Fee:$1,000 – $3,000one-time
Standard Monthly Retainer:$300 – $1,200per month
Most agencies bundle hidden fees, 12-month lock-in contracts, and markups that eat into trades profits.
FORTIS ADVANTAGE
FORTIS TRADE PRICING
Your Setup Investment:
$447one-time
Your Monthly Investment:
$147per month
Save up to $2,550 on setup & save up to 80% on monthly retainers
No long-term contractsLock In This Rate
The Problem Local Businesses Experience

Where Revenue Leaks Today

Leads scattered across text messages, personal voicemails, sticky notes, and paper estimate pads lead to lost jobs, forgotten follow-ups, and uncollected revenue. You can't scale what you can't see.

LEAK STATUS: PREVENTS VALUABLE LEADS FROM REACHING REVENUE
How The Fortis System Solves It

Automated System Resolution

Fortis provides an intuitive, unified command center built specifically for local service businesses. See every open estimate, communicate with customers from one unified inbox, and track deals with visual simplicity.

RESULT: CONTINUOUS AUTOMATED CAPTURE & CONVERSION
IMPLEMENTATION BLUEPRINT

How The System Works

Built for simple deployment without disrupting your daily field operations.

01

Unified Pipeline Setup

Custom visual columns mapping your exact sales process: New Inquiry → Estimate Scheduled → Quote Sent → Follow-Up → Won.

02

Unified 2-Way Inbox

All SMS, emails, web chats, and missed call records for each contact in one continuous chronological timeline.

03

Mobile App for the Field

Your technicians and managers view schedules, call clients, and update job status directly from their smartphones.

KEY SYSTEM FEATURES

Engineered For Practical Day-to-Day Use

  • Visual drag-and-drop opportunity pipeline
  • All-in-one conversational inbox (SMS, Email, Calls, Web Chat)
  • Full mobile app for iOS and Android
  • Automated stage triggers (e.g. moving a card sends an email)
  • Complete contact activity history and notes
  • Sales revenue and conversion metrics at a glance
MEASURABLE BUSINESS IMPACT

What This Means For Your Bottom Line

100%

Pipeline Visibility

Know the exact dollar value of all outstanding quotes waiting for customer approval.

0

Lost Notes & Sticky Pads

Every call recording, text, and customer note stored in one permanent account.

Simple

Zero Tech Jargon

Built so anyone on your team can understand and operate it within 15 minutes.

INTERCONNECTED GROWTH ARCHITECTURE

How CRM & Lead Management Connects to the Fortis Growth Engine™

This system powers 05 — ONBOARDING. When paired with our front-end lead capture and back-end follow-up workflows, opportunities move seamlessly across your entire business without human drop-off.

FREQUENTLY ASKED QUESTIONS

Common Questions About CRM & Lead Management

Is this complicated like Salesforce?

Not at all. We strip out unnecessary corporate complexity and give you only the practical tools a local contractor needs.

Can multiple team members use it?

Yes! You can give your office manager, estimators, and technicians their own logins with custom permission levels.

SYSTEM DIAGNOSTIC & OPPORTUNITY AUDIT

Evaluate Your CRM & Lead Management Setup

Interested in installing or optimizing CRM & Lead Management? Complete this brief form and we'll evaluate your setup.